We are a multi-disciplinary team passionate about innovations in customer experience. We engage the right domain expert to lead each of our client engagements, whether it needs end-to-end customer experience design, service or product design, a process for innovating, artificial intelligence, data science, or organizational design and transformation. 

Gassia Salibian

Gassia Salibian, Principal, MBA MArch

Research, Experience Design & Innovation

Gassia is the founder and principal of Future-Proof. A service designer, experience architect, and qualitative researcher, she forges innovative solutions from her multi-disciplinary background in architecture, design, ethnography, technology, business, and operations.

Clients come to Gassia to help them discover untapped opportunities in their interactions with customers and use those proprietary insights to design products, services, and businesses that have a competitive advantage. She brings a deep expertise of business success drivers to the innovation process. Ranging from startups to Fortune 100 companies, her clients include Amgen, Kaiser Permanente, UnitedHealth Group, Autodesk, VMware, Cisco Systems, Dolby, Coursera, HSBC, Bank of America, and BP.

Gassia holds a dual Masters in business and architecture and received her Bachelor of Sience degree from MIT. She is certified as an expert in Customer Scenario Mapping, Design Thinking, and Lean Six Sigma. She currently sits on the boards of both the Global Service Design Network and the San Francisco chapter of the Customer Experience Professionals Association.

 
 

Our Team

We craft seamless, effortless, and intuitive customer experiences. To do that well, we often partner with some of the smartest and most talented design thinkers, behavioral psychologists, organization designers, user researchers, business process engineers, UX designers, data scientists.

 
 
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Frank Guo, PhD psych

User Testing, UX Strategy

Frank is a User Researcher & UX Architect who has helped companies like Google, Twitter, Netflix, eBay, Oracle, Yahoo!, PayPal, Alibaba, StubHub, and Walmart.com develop products that users love. He has published award winning professional papers on topics ranging from advertising and web promotion to eyetracking, persona development, and product strategy. He designed 4evercard - a revolutionary digital business card app. Frank holds a PhD in Cognitive Psychology from UCLA. He is Principal at UXStrategized. in

Reza Ahmadi

Reza Ahmadi, PhD OrgP

Organizational Strategy & Change

Reza specializes in organizational change & workplace strategy. He uses data-driven and ethnographic methods to help companies tune their socio-cultural DNA to enhance business performance. We leverage Reza's Organizational Psychology expertise to design employee experiences that lead to great customer experience. His clients include ADP, Citrix Systems, BioMarin, DIRECTV, Matson, Merck, Philips, QBE Insurance, UC Berkeley, and Warner Brothers. He is Principal at Emergent Solutions. in

Steve Ransom, MBA

User Research, Business Innovation

Steve is a user research expert, combining his backgrounds in entrepreneurship and psychology to help companies like Facebook, SAP and Autodesk balance their product and business designs with a generous helping of human behavior science. He has worked in software, consumer and medical products, electric vehicles, and aviation domains. He holds an MBA and a BA in Cognitive Psychology from Tufts and taught Design Thinking and user research methods at The Presidio School MBA program. in

 
Sour Dey

Sourav Dey, PhD EECS

Data Science

Sourav is a machine learning engineer and data scientist with a PhD from MIT in Electrical Engineering and Computer Science. He leads teams to build products across the technology stack, from smart thermostats (Nest) to big-data forecasting algorithms (AutoGrid) to wireless communication chips (Qualcomm). He holds patents, has been published in IEEE journals, and has won a number of awards. He is a Partner at dataholiks. in

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Vivek Mohta, PhD Math

AI Strategy

Vivek is an AI strategist who orchestrates a team of machine learning engineers to create innovative solutions to a variety of business problems. He has an unparallelled capacity for translating business goals into algorithmic requirements. Vivek holds a PhD in Mathematics from Harvard and dual degrees in Math and Physics from MIT. He is a Partner at dataholiks and a trusted advisor to our data-intensive projects. in

Scamper

Scamper

UI, UX & Visual Design

Scamper is a painstakingly detail-oriented visual & interaction (UI / UX) designer with a sublime talent for bringing to life simple and seamless digital experiences. Unfortunately, he really likes cake. in