We are a multi-disciplinary team of collaborators passionate about innovations in experience design. We engage the right domain expert to lead each of our client engagements, whether it needs end-to-end customer experience design, service or product design, a process for innovating, artificial intelligence, data science, or organizational design and transformation.
Gassia Salibian, MBA, M.Arch
Research, Service Design & Business Strategy
Gassia is the founder and principal of Future-Proof. A Service Design Master (accredited by the SDN), experience architect, and qualitative researcher, she forges innovative solutions from her multi-disciplinary background in architecture, design, ethnography, technology, business, and operations.
Clients hire her to help them discover untapped opportunities in their interactions with customers and use those proprietary insights to design products, services, and businesses that have a competitive advantage. Gassia brings a deep expertise of business success drivers to the innovation process. Her clients include Google, Instagram (Facebook), Cisco, AppDynamics, Autodesk, VMware, Coursera, Bank of America and numerous startups.
Gassia holds a dual Masters in business and architecture and a Bachelor of Science from MIT. She has served on the Service Design Network's National Chapter Board and led the San Francisco chapter of the Customer Experience Professionals Association.
Collaborators
We craft seamless, effortless, and intuitive customer experiences. To do that well, we often partner with some of the smartest and most talented user researchers, behavioral psychologists, organization designers, UX designers, data scientists and business operations experts.
Charley Scull, PhD
Ethnographic Research
Charley is a visual anthropologist working in design research and consumer insights. His camera is an integral part of the way he uncovers insights and shares memorable and impactful stories. He has consulted for Fortune 500’s, non-profits & start-ups across industries. His most recent ethnographic research was on the future of transportation. Charley has a PhD in Cultural Anthropology from the University of Southern California. He is co-founder of Filament Insight. in
Reza Ahmadi, PhD OrgP
Organizational Strategy & Change
Reza specializes in organizational change and workplace strategy. He uses data-driven and ethnographic methods to help companies tune their socio-cultural DNA to enhance business performance. We leverage Reza's Organizational Psychology expertise to design employee experiences. His clients include ADP, Citrix Systems, BioMarin, DIRECTV, Matson, Merck, Philips, QBE Insurance, UC Berkeley, and Warner Brothers. He is Principal at Emergent Solutions. in
Alex Pratt, D-MBA
Service Design
Alex is a service designer and experience strategist, helping our clients create powerful brand experiences. Drawing from qualitative research, quantitative sources, and design thinking methodologies, she brings a versatile toolkit to the design of smart and empathetic services. Her experience spans from financial to educational to cannabis industries. Alex holds an MBA in Design Strategy from California College of the Arts and a BA from New York University. in
Daniel G Seidel, D-MBA
Design Strategy
Daniel is a hybrid strategist with experience in business, design, and product development. He has helped Microsoft, Intel, and the Gates Foundation and served as the Design Strategy practice lead for Capital One Bank. He is a values-driven partner and guest lecturer for Harvard, Cornell, Wharton, Carnegie-Mellon, and Columbia University. in
Vivek Mohta, MATH PhD
AI Strategy
Vivek is an AI strategist who orchestrates a team of machine learning engineers to provide innovative solutions to business problems. He has an unparallelled capacity for translating business goals into algorithmic requirements. Vivek holds a PhD in Mathematics from Harvard and dual degrees in Math and Physics from MIT. He is a Managing Director at Manifold and an advisor on our projects. in
Carolyn Suh, BA
Brand & Business Strategy
Carolyn is a strategist and brand expert. Taking a holistic view of the customer journey, she helps clients innovate across physical, digital and human experiences. She’s a glass-half full change agent, helping clients lead strategy and orchestrate vision. She has worked with innovation teams for leading brands in retail, health and tech. Carolyn is a graduate of Duke University and is a native North Carolinian. in
Liz Dunn, BA
Product Management
Liz is a seasoned product manager with a magic touch for getting stakeholders moving in the same direction. She has served as product director for Excite, Kodak, Technorati, Funny or Die, and Verizon. She advises companies on scaling complex, strategic business technologies that impact the customer experience. She is writing a book on Silicon Valley in the 90s. Liz has a BA from UC Berkeley in
Jordan Geiger, M Arch
Interactive Environments
Jordan works at the crossings of architecture, media, and interaction design. His focus is on social and environmental innovation, and he caters to cultural and community organizations. He has taught at The Academy of Fine Arts Vienna, UC Berkeley, California College of the Arts, Syracuse University, University at Buffalo, and Carnegie Mellon. in
Melissa Cliver, MDes
Service Design & Research
Melissa has helped The Gates Foundation, Grameen App Lab, Mayo Clinic Center for Innovation, Nordstrom Innovation, Intel Labs and The Institute for Money, Technology & Financial Inclusion with service design projects, turning research into actionable design directions, including its societal impacts. She holds an MFA from Rutgers & Design Masters from Carnegie Mellon specializing in service & interaction design. in
Kate Ellis, MSD
Service Design
Kate is a Service Designer with a knack for visual storytelling. She has been a key player on projects across the globe and in a variety of industries, including telecommunications, healthcare, fintech, and insurance. She holds a Masters in Service Design from Politecnico di Milano. in
Carla Franke, BA
UX Design
Carla is a tech geek and UX designer. She has streamlined experiences for web properties, mobile apps, and marketing campaigns for some of the world’s top brands. She uses Agile methodologies to help companies up-level their digital products and innovate like startups. Among her past clients are Procter & Gamble, BMW/MINI, Pfizer and Samsung. She has a BA in Design from University of Cincinnati. in
Scamper
UI, UX & Visual Design
Scamper is a painstakingly detail-oriented visual and interaction (UI / UX) designer with a sublime talent for bringing seamless digital experiences to life. He has extensive experience in the design of dashboards, facilitating the intuitive management of marketing, industrial IoT, and similarly complex data-driven offerings. Unfortunately, he really likes cake. in